Tags >> Conscious Capitalism

We get lots of questions on how we maintain and ensure that our footwear factory overseas is providing a quality work environment for all employees. It’s a great question and we’ve written about such related practices previously here in the Sole Blog. But when trolling through some of these earlier posts I realized that we have not specifically laid out our criteria, findings, and notes in one clear and concise post. So here it is!


- Worker pay. The workers at Sarada Indistries, the factory we employ in Vijayawada, India, pays a fair wage to all workers well above the country base line for pay in this industry which I have to tell you is scary low. Unfortunately we do not have direct control over this as we do not own the factory. We have spent significant time there though, and in speaking with workers directly have learned that they are paid well and often it is the best paying job in the area for them!

- Worker conditions. After having spent significant time on the factory floor Rao and I can comfortably describe the factory as: Highly Functional. Much like you would expect a Toyota auto factory except WAY smaller and less high-tech. Everything and everybody has a specific purpose and process they follow. Defining functional means that adequate lighting and safety precautions are in place, each worker has a comfortable space to work within, a breeze and fresh air comes through large open windows, and ceiling fans provide a nice cooling effect in the warm South Indian climate. Hazardous materials are not used in the production of Common Soles footwear, in fact, our products are so simple that most materials and tools used to assemble them can be found in the typical homeowner's garage throughout the US.



Common Soles & Soles 4 SoulsWe've been getting the question of what we do with our seconds from many of you so I figured I'd write up a few quick words on the afterlife of a second quality Common Soles flip-flop.

Any seconds, or flip-flops which are made in our factory and don't pass our quality tests are either: 1) disassembled and re-made into new flips, 2) given to whomever is standing there at the moment who may want them..., or 3) donated to Soles 4 Souls (only if they are deemed wearable, with minor cosmetic flaws only) . 


Server FarmRao and I strongly believe that all businesses need to incorporate the consideration of environmental health into their business strategy and practices. We have made it a core tenant of the Common Soles business model from the beginning. Since making it public that we were going to be an environmentally conscious business we have made some significant headway. On a product side we have incorporated re-purposed materials into all our flip-flops. Components made from coconut shells and natural woven jute are prime examples. We also do not leverage heavy machinery in our manufacturing. All assembly is done by hand in the factories that make Common Soles. Cool!
 
Our day-to-day business practices are also an area we have brought in the green perspective. We print very little paper in our office, relying on electronic files for just about everything. We keep the windows open, and rely on natural light as much as possible. In fact, the only items using electricity at Common Soles this moment (4:14pm) are two laptops, a label printer, and a phone. Not much at all! But that is only part of the picture…
 
The truth of it all is that being a green business is kind of a complicated prospect. Being truly green would require us to not consume any resources at all. In the same time we would somehow be improving the environment all while still being a business and generating positive cash flow from operations.  Yah – that’s a challenge. Greening your business is tough. Just sending an email consumes resources, according to McAfee, email consumes an enormous amount of resource. Recently McAfee released a report called “The Carbon Footprint of Spam”. Some key findings were:
 
  • In 2008, 62 trillion spam emails were sent (wow!)
  • Spam emails used 33 billion kW/h in 2008 in order to be processed (that is equivalent to the energy use in 2.4 million homes for a year, or it is equivalent to using 2 billion gallons of gasoline)
  • Spam filtering is equivalent to taking 13 million cars off of the roads; one spam email requires the same amount of energy as driving 3 feet (the annual volume of email spam requires enough energy to drive around the earth 1.6 million times)
 
The primary reason for such high numbers is a result of the enormous amount of electricity data servers consume. Server farms are no joke. These super-rooms are highly climate controlled warehouses stacked with electricity gobbling servers humming along 24/7/365.
 
So how does that all compare at the end of the day with sending just 1 email from 1 person to another? Well, the report states that an email produces about 9 grams of CO2 per. Compare that to the 20-25 grams of CO2 for a traditional piece of mail sent via the postal service and yes – you do have a “greener” solution. But is it really greener?? I don’t know about you, but I get WAY more emails then I ever did regular mail. So when you add up all those emails – net loss. Bummer…
 
So the reality of being a truly green business is a bit bleak. The intention of this blog post isn’t to bum you out – just to share some of our findings in building out and researching how to make our business a greener entity.
 
So please, have at it in making your work-place a greener environment. Because even if we all just do a little, it adds up to a number that actually makes an impact. Below are some resources you may find helpful – we did.
 
-Dave
 

StartupNation.com A basic guide titled “9 Steps to Greening your Business” 

Fast Company Some best practices and ideas shared in an article: “50 Ways to Green Your Business”


#tweet4soles @commonsolesWe are over 50% of the way to completing this initiative which rebuilds the small library and laboratory at the all-girls school in Purchuru, India. This rural school provides education to girls in the region who otherwise would not be able to go to school. Many graduates end up being the first in their family to go to university and/or get jobs in the city.

We are so close to funding this initiative via the sale of the Common Soles Natya and Aiman flip-flops. Help us hit that goal by picking up a pair for yourself or as a gift today! Think Mothers Day, Fathers Day, Graduation present, Wedding party gifts, whatever!


It’s spring time here in Boston, and we’re all out and about enjoying the sun, breeze, and adventure that comes with it. With that I’ve been having some great conversations with friends of mine on their favorite fashions this Spring. Fashions from brands that give a damn, and have built values based business models. Whether it’s incorporating organic and natural materials, giving back to the community, or leveraging responsible manufacturing processes. It’s all good!

(We'll get one out for the guys too.)

PACT Scales Boy Short ($22) 95% Organic Cotton + Give a good % back
NAU Dual Citizen Hoody ($150) Dual Layer Organic Cotton
PrAna Molly Denim Capri ($70) Organic Denim with Stretch
Common Soles Natya ($25) Responsibly Manufactured Flip-Flop (shameless plug..)
GoGaGa Messenger Bag ($118) Values based business that we dig!

Spring Time Goodies








Common Soles Flip-FlopLisa and I were recently traveling the South Island of New Zealand for two glorious weeks. It was absolutely amazing – New Zealand is indeed adventure-land. On several occasions when chatting with folks in NZ we found ourselves telling the tale of what Common Soles is up to. For the most part, everyone responds quite well to our story (or at least we tend to meet very nice people!). They can get into the Common Soles story quite easily, as most everyone appreciates businesses that take on a social bent.

What’s interesting though is where the conversation typically goes after the initial back-and-forth on what Common Soles is and what we are up to.  9 times out of 10 we hear stories of other small social ventures the individual knows of, either through a personal connection, or something they heard about via the media that resonated with them. Folks get incredibly excited to share the stories of these socially responsible organizations. It’s really neat experiencing the energy that is generated during conversations on social ventures. People get really excited about them regardless of their association with the organization, and regardless of whether or not they have even conducted a transaction with that organization!


Image from the Fair Labor Association website at fairlabor.orgThe Fair Labor Association is a nonprofit organization dedicated to ending sweatshop conditions. We fully support this cause and organization. Being a supporter is one thing, truly understanding he benchmarks they have outlined that constitute good working conditions is slightly more complex. The FLA has assembled a 28 page document that outlines the benchmarks used to determine if a factory is providing good working conditions for their employees. Here’s a link to that .pdf 

These benchmarks cover all the basic elements such as wages, child labor restrictions, sanitary conditions, etc. What they do not cover are environmental practices in operations. We have discussed our efforts in that area in previous blog posts and will have even more on that topic in the future as it is a concern we also strongly believe in.


Mar 05, 2010

Recycling in India

 I always wanted to be a socially responsible entrepreneur and giving back to the community was a big part of it. That was the theme that got Dave and I together in this venture. The journey in this direction has opened a whole new perspective for us on conscious capitalism and environmental responsibility.  We can’t help but notice and try emulating other businesses and initiatives in this direction. Here are links to some earlier blogs from Dave on some of the businesses we admire


Creating Community Through Food - right on Bi-Rite! We spotted this while in San Francisco. Bi-Rite is an institution in the city and I sure have eaten my fair share of ice-cream from them! While enjoying my latest cone in the corner of the busy shop I flipped through the Bi-Rite brochure. On the back page was one of the best statements of how an organization views it's business ecosystem. Here it is, enjoy!

Bi-Rite - Creating Community Through Food


Bamboo Bicycle - image from bamboobikestudio.comWe’ve sparked a bit of dialogue from our last post on our Top 10 Favorite Social Ventures. Since that time we’ve discovered or have been introduced to several new ventures worth sharing.   What gets us so excited about discovering these ventures isn’t just that they necessarily make a cool product or offer a new service. It’s that they do it all within a socially conscious context. That’s what’s so energizing about social ventures. They are businesses that seek profit, but do so by considering and improving on the impact of that profit making process.  So here they are, again in no particular order.

ONNO www.onnotextiles.com
T shirts made from sustainable fibers such as Bamboo, Hemp, and Organic Cotton. Boulder, CO


We’re working hard on designing and manufacturing our footwear to be as sustainable as possible. What is sustainable in footwear though??  Sustainable footwear considers: raw materials, product design, manufacturing processes, end-of-useful-life policy, and a whole slew of other components. So many in fact that the only way a company can truly produce a pair of sustainably made footwear is to tackle one element of the process of achieving total sustainability at a time. We at Common Soles are currently focusing our efforts on materials and manufacturing processes right now.  That is not to say we aren’t doing all we can elsewhere in the sustainability value chain – this is just our area of focus at the moment.

I wrote a bit about materials on October 22nd of this year. This post is on process. The big one we can influence as a band in the US making footwear overseas is how our factory sources materials. Sourcing is a blend of art and science and is a constant battle of quality versus cost. Being who we are (a social venture) we lean toward quality whenever we have a choice. The difficulty we run into often times is that we are quite small in the world of footwear manufacturing and thus often have little say.  Not an excuse though…


Dave in deep thoughtClearly we’re big fans of social ventures, which basically are businesses that practice conscious capitalism.  Some individuals define social ventures as either for-profit or not-for-profit. We define social ventures as those which are for-profit and measure success in terms of delivering profits while operating in a manner responsible to both planet and people.  So here in no particular order are our top 10 favorites.

 


Whole Foods MarketLast Friday Rao and I attended a workshop led by Dr. Ralph Z. Sorenson on the topic of Conscious Capitalism. Ralph is an uber accomplished businessman with professorships at Babson, Univ. of Colorado and Harvard Business School under his belt, as well as working for several multinationals, serving as President of Babson College, managing a private investment firm, and a board member on over 30 boards both public and private. One board he currently sits on is that of Whole Foods.

So as you can imagine, Whole foods was a focal point of discussion for the day. Whole Foods is really an amazing organization, I always knew the company stood for good business, and that CEO and Founder John Mackey was a good guy, I just didn’t ever analyze the company the way you can when a discussion is being led by a long time board member of the company!


Soles.....