Lisa and I were recently traveling the South Island of New Zealand for two glorious weeks. It was absolutely amazing – New Zealand is indeed adventure-land. On several occasions when chatting with folks in NZ we found ourselves telling the tale of what Common Soles is up to. For the most part, everyone responds quite well to our story (or at least we tend to meet very nice people!). They can get into the Common Soles story quite easily, as most everyone appreciates businesses that take on a social bent.
What’s interesting though is where the conversation typically goes after the initial back-and-forth on what Common Soles is and what we are up to. 9 times out of 10 we hear stories of other small social ventures the individual knows of, either through a personal connection, or something they heard about via the media that resonated with them. Folks get incredibly excited to share the stories of these socially responsible organizations. It’s really neat experiencing the energy that is generated during conversations on social ventures. People get really excited about them regardless of their association with the organization, and regardless of whether or not they have even conducted a transaction with that organization!

The Fair Labor Association is a nonprofit organization dedicated to ending sweatshop conditions. We fully support this cause and organization. Being a supporter is one thing, truly understanding he benchmarks they have outlined that constitute good working conditions is slightly more complex. The FLA has assembled a 28 page document that outlines the benchmarks used to determine if a factory is providing good working conditions for their employees. Here’s a 

We’ve sparked a bit of dialogue from our last post on our
Clearly we’re big fans of social ventures, which basically are businesses that practice conscious capitalism. Some individuals define social ventures as either for-profit or not-for-profit. We define social ventures as those which are for-profit and measure success in terms of delivering profits while operating in a manner responsible to both planet and people. So here in no particular order are our top 10 favorites.
Last Friday Rao and I attended a workshop led by Dr. Ralph Z. Sorenson on the topic of Conscious Capitalism. Ralph is an uber accomplished businessman with professorships at Babson, Univ. of Colorado and Harvard Business School under his belt, as well as working for several multinationals, serving as President of Babson College, managing a private investment firm, and a board member on over 30 boards both public and private. One board he currently sits on is that of Whole Foods.