The core of making a flip-flop hasn’t changed much in the past few decades. The materials and design have been updated, but flip-flops are still for the most part made in the exact same way as they have been for a long time. Rightfully so, since the flip-flop is pretty much the most basic type of footwear in existence!

Flip-flops were one of the first types of footwear that innovators began experimenting with, flip-flops made from recycled automobile tires, flip-flops made from old carpet, and now flip-flops made from repurposed yoga mats!

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Last week we at Common Soles learned that we have been accepted as an official green business by Green America! This means that the Common Soles product, business practices, and processes we employ have been audited by the Green America research team to ensure they meet the established criteria to deem us a green business!

The auditing/screening process checks that we:

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Today I received a new laptop battery – it’s pretty exciting for me because my current battery only holds a charge for about 5 minutes.  So now I’m back humming 100% with this new battery and able to go about my day in my usual un-tethered manner! But what remains of this re-battery process is my old battery. Pretty much a useless item to me, so what do I do with this item which clearly has some toxic components inside of it? Dell did not provide any instruction for what to do. Ahh!!

So that’s my rant for the day – but it got us thinking about the afterlife of a Common Soles flip-flop. From the beginning we always told customers that they could return their old and worn out Common Soles to us, but since we’re only about a year old it just really hasn’t come up yet. So here it is – official now because it’s being written on our website which in 2010 terms means it might as well be the 10 Commandments.

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Those are the major components of our latest style flip-flop. We just got them in and are thrilled with how they came out. Comfortable, stylish (at least in our opinion!) and responsibly produced from materials sourced local to the factory in which they were assembled. We’re working on dialing in the micro-initiative these flip-flops will be associated with and hope to have it all online shortly.

In the meantime Rao has been busy with our retail program in the SouthWest. If you’re in Dallas be sure to give him a shout. Being able to communicate with our customers in a forum outside the web will be very helpful for us in learning how people buy footwear. Also what folks look for in materials, fit, and styling.

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It’s spring time here in Boston, and we’re all out and about enjoying the sun, breeze, and adventure that comes with it. With that I’ve been having some great conversations with friends of mine on their favorite fashions this Spring. Fashions from brands that give a damn, and have built values based business models. Whether it’s incorporating organic and natural materials, giving back to the community, or leveraging responsible manufacturing processes. It’s all good!

(We'll get one out for the guys too.)

PACT Scales Boy Short ($22) 95% Organic Cotton + Give a good % back
NAU Dual Citizen Hoody ($150) Dual Layer Organic Cotton
PrAna Molly Denim Capri ($70) Organic Denim with Stretch
Common Soles Natya ($25) Responsibly Manufactured Flip-Flop (shameless plug..)
GoGaGa Messenger Bag ($118) Values based business that we dig!

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The Fair Labor Association is a nonprofit organization dedicated to ending sweatshop conditions. We fully support this cause and organization. Being a supporter is one thing, truly understanding he benchmarks they have outlined that constitute good working conditions is slightly more complex. The FLA has assembled a 28 page document that outlines the benchmarks used to determine if a factory is providing good working conditions for their employees. Here’s a link to that .pdf 

These benchmarks cover all the basic elements such as wages, child labor restrictions, sanitary conditions, etc. What they do not cover are environmental practices in operations. We have discussed our efforts in that area in previous blog posts and will have even more on that topic in the future as it is a concern we also strongly believe in.

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Rao and Hema just got back from a trip to Goa where they put a few of our latest designs to the test! Goa is located on the west coast of India in a region known as Konkan.  Known for its beautiful beaches and comfortable climate, Goa pulls visitors from all over the world as a resort destination. Perfect for testing out Common Soles flip-flops!

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Rao and I are literally scouring the earth seeking eco-friendly and sustainable materials to use in constructing Common Soles footwear.  We’ve come across all sorts of incredible product as well as some down-right scary stuff.  We’re finding materials both here in Massachusetts as well as across the ocean. Building on our Oct 22nd blog post on Making Eco-Friendly Flip-Flops here is an update on some of the materials and construction techniques we hope to be working into our line moving forward. This post is also essentially Part 3 of a series I am writing on sustainable footwear here on our blog. Enjoy!

Rice Rubber Outsole: This stuff is amazing. The outsole is the very bottom of footwear, the part that connects with the ground. Most traditional outsoles are made from rubber or PU (polyurethane). Rice Rubber is a blend of several happier ingredients. It’s a base of natural latex rubber mixed with SBR or Styrene Butadiene Rubber. SBR has been used for over 60 years in all sorts of applications such as tires, shoes, and gaskets. The blend is necessary for durability and longevity (Remember – durable footwear has a longer useful life = fewer pairs need to be manufactured). Rice husks which are a byproduct of the food industry and typically discarded after harvesting are then mixed in with the rubber. The rice husks displace a good portion of the rubber needed as well as add strength to the mixture. Similar to how gravel is added to cement to form concrete. The resulting product is not only a more eco-friendly alternative to traditional rubber soles, but it looks darn cool!

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You asked - we listened! Product tour videos of the Aiman and Natya flip-flops.

We’re working hard on designing and manufacturing our footwear to be as sustainable as possible. What is sustainable in footwear though??  Sustainable footwear considers: raw materials, product design, manufacturing processes, end-of-useful-life policy, and a whole slew of other components. So many in fact that the only way a company can truly produce a pair of sustainably made footwear is to tackle one element of the process of achieving total sustainability at a time. We at Common Soles are currently focusing our efforts on materials and manufacturing processes right now.  That is not to say we aren’t doing all we can elsewhere in the sustainability value chain – this is just our area of focus at the moment.

I wrote a bit about materials on October 22nd of this year. This post is on process. The big one we can influence as a band in the US making footwear overseas is how our factory sources materials. Sourcing is a blend of art and science and is a constant battle of quality versus cost. Being who we are (a social venture) we lean toward quality whenever we have a choice. The difficulty we run into often times is that we are quite small in the world of footwear manufacturing and thus often have little say.  Not an excuse though…

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Rao and I have literally scowered India for all and any eco-friendly materials to integrate in our forthcoming styles of flip-flops and footwear.  We met with dozens of vendors selling product that comes from all over India and Asia. The bummer part is they all smiled when we asked for eco-friendly materials and kindly shook there heads.  hmmm...  what to do as we were not going to give up that easily!

It turns out there are quite a few eco-friendly materials that we could easily integrate into our footwear.  They just hadn't been branded that way so nobody knew it, not even the vendors selling the goods.  Here's a sampling of what we found and plan to integrate into our next few styles.

Jute:  Jute is a vegetable fiber that grows all over India. In fact India harvests more than 2 million tons of jute every year which puts them in the lead for tonnage harvested in the world with the next country not even at half that.  Jute is better known as Burlap here in the US, so now you all know what I'm talking about.  Jute is 100% biodegradable and recyclable which makes us happy!  Look for jute in our straps and soles in the future.

Paper: Paper pulp is used to make card-stock. We use card-stock for the hang-tags and hangers for our flip-flops. Apparently almost all the paper pulp processed in India is post-consumer which is something they completely fail to mention!  It may be that post-consumer is perceived as a negative quality wise for the paper producers, but we see it as a positive!

Coconut: You all know the coconut. India harvests more than 9 million tons of it a year putting it at third in the world. The shell of coconuts can be cut and polished to produce a variety of materials which can be used in making a flip-flop. Coconut fiber is also used in several varieties of textile such as the popular Cocona material often used in sportswear.

While we were in India we took samples of the above materials and came up with a few prototypes that used as many eco-friendly materials as possible.  Here are some pictures of that prototype. It has a woven jute sole impregnated with natural rubber for durability and traction, coconut beads and hardware on the strap, and a woven jute insole on the footbed. Let us know what you think!

-Dave

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Meet the Maestri. He is the guru that figures out how to assemble the wacky product ideas we come up with.  Maestri does it with a cool head, steady hand, and incredible patience. It's amazing how he is able to take our garbled direction and actually produce a product that not only looks good, but fits!

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Currently, Rao is traveling India working on product and initiatives for Common Soles. I join him on Sept 30th!  Here is a picture of Rao exploring some of the footwear available for sale in the streetside shops of Bangalore (Bengaluru). He's found everything from hand-made leather sandals to ornate slippers. Keeping his eyes open for any recylced materials as well as innovative construction and manufacturing techniques. Go Rao Go!

-Dave

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Rao is in India right now and I plan to join him in a couple weeks to finalize some new products we are working on.  A casual women's flop and our first men's flop!

The new flip-flops will feature some unique styling distinct to the region of India (Vijayawada) that the flops are bring crafted.  Rao has been beating the streets in search of materials to incorporate in the flops. The common design element for these will be in the straps, and since silk is a popular fiber used in this region we’re experimenting with different designs. Silk is also strong, comfortable, and environmentally smart!

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We have our first batch of products shipped from India. We choose to airfreight them albeit it is much more expensive to do this way to save time. Needless to say we are very excited.  Also shipped with our products are silk packaging bags and promotional tags for our initiatives. 

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Product?  Check.

Business plan?  Check.

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We did it!

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I think these are really neat. These are the cutting dies used to cut the sole material for our flip-flops.  Cool huh?

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We do!  We are refining a few models so we can launch later this summer.  A few different woman's styles that are being handmade by our folks in India.  These flip flops will kick off our first initiative which will be to help fund education for the workers children.  (I discuss this in previous posts for those of you who are following our journey.)

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