Creating Community Through Food - right on Bi-Rite! We spotted this while in San Francisco. Bi-Rite is an institution in the city and I sure have eaten my fair share of ice-cream from them! While enjoying my latest cone in the corner of the busy shop I flipped through the Bi-Rite brochure. On the back page was one of the best statements of how an organization views it's business ecosystem. Here it is, enjoy!
Those of you who have been with us since the beginning (spring ‘09) know that we’ve been building Common Soles in real time and in an open and public manner. We’ve solicited you via Twitter, Facebook, this blog, email, grabbing random people on the sidewalk, etc. to garner feedback on everything from colors for our website, to the placement of the arch support in our flip-flops. We appreciate the time and effort you have given us and the candid (very in some cases) responses you shared. So thank you!
Common Soles is a brand for you. Our tag line after all is Common Soles for the Common Good. Or is it… Many of you have said you preferred our new one: Look Good + Do Good more so. Either way, we’re building this organization in real time, with you, our fans and customers involved in the dialogue at every step of the way.
I love learning. I didn't until I graduated from college, I then realized how wonderful the gift of education is. How could I appreciate it? I didn't know any other life until then. So when I decided to go back to grad school in 2006 it was with great respect for the educational system, and drive to once again - learn.
One of the greatest things I took away from business school was a deeper understanding of organizations role in society. Recently, Leonard Schlesinger, Babson's new President articulated this learning I took away very succinctly in the school's new strategy.