Over the past few days Rao and I have had several conversations with folks on the $1 we give per
pair sold. Some think it's great, others wonder why it's only $1. Here's the detail on the $1 we give and why it's actually more than just $1.
The $1 (or 4% of retail price, not profit) we give is fully allocated to the initiative being funded by the Saahi flip-flop, which in this case is purchasing school books for children in India. Common Soles covers all the additional costs in administering this support. Those costs consist of paying for the people in India to actually administer the initiative. Administering it means:
- Purchasing the books and delivering them to the schools
- Transportation costs
- Their personal expenses and wages incurred during the process
So at the end of the day it's much more than $1 that we are giving to the initiative. We don't yet know what the final per pair amount will work out to be since we are still involved with our first initiative, but we are guessing it will be much more when everything is said and done. (Preliminary estimates put it as high as 17% of the $25 selling price to fully and properly administer this initiative.) Once we get that information and how all the costs break down we'll share it with you here on our blog.
Thanks for asking!
-Dave





